Adar Poonawalla-led Serene Productions has announced a binding agreement to invest ₹1,000 crore in Karan Johar’s Dharma Productions and Dharmatic Entertainment. This investment will give Serene Productions a 50% stake in Dharma, while Karan Johar will retain the remaining 50%.
In the new structure, Karan Johar will continue as the executive chairman, driving the company's creative vision, while Apoorva Mehta, as the CEO, will collaborate with Johar to guide the strategic direction and ensure operational excellence.
Karan Johar will retain the remaining 50% ownership of Dharma Productions and will continue to lead the company’s creative vision as Executive Chairman. Apoorva Mehta, as Chief Executive Officer, will collaborate with Johar to steer the strategic direction and maintain operational excellence.
Adar Poonawalla expressed his excitement about the partnership, stating, "I am delighted to partner with one of the most iconic production houses in India alongside my friend Karan Johar. Together, we aim to grow and scale Dharma to even greater heights in the years ahead."
Karan Johar shared his thoughts on the collaboration, saying, "Dharma Productions has always been about heartfelt storytelling that captures the essence of Indian culture, a vision my father started, and I’ve continued to expand. Now, partnering with Adar, a close friend and an exceptional visionary, we are set to elevate Dharma's legacy to new heights.
This partnership perfectly combines our storytelling expertise with forward-thinking business strategies, honoring our roots while embracing the future of global entertainment. This collaboration opens up endless possibilities for creating content that will resonate across borders and generations."
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